Can Brands Live forever and When Do Brands Die?
with case study of TOYOTA Motors Co.Ltd.
Brand management nowadays become one of the first concern for a
company to obtain successful operation from any merchandising scale to
scale in terms of company management, as more consumers become
„stand-alone individuals ‟ about purchasing “Goods” with their careful choices
about “Products”, in order to the increase of information of each “Brands”
which would be gi..